Our Authors and Contributors



Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for 25 years. World-class brands including Sony, Frito-Lay, Oakley, and Nautica have called on Denise, a brand-building expert, speaker, and author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

7 Steps to Deliver Better Customer Experiences

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Elaine Fogel is an author, speaker, marketer, brand and customer experience evangelist, educator, and consultant. She engages audiences and readers with lessons gleaned from her diverse career as a singer, teacher, cookbook author, television show host, and marketing executive. Elaine has been a contributing writer to The Business Journal, and contributes to MarketingProfs, SmallBizClub and her articles have appeared in many print and digital publications, and is also the author of Beyond Your Logo – 7 Brand Ideas That Matter Most for Small Business Success.

Why Print Marketing Materials Are Still Important in 2016



Providing Marketing Development, Brand Strategy, Customer Engagement, Print Collateral Production and Management. Creative problem-solver, focused on understanding customer needs & providing effective solutions.

Does Your Brand Have A Gender Identity?

Power Of Questions - Learn To Listen To Your Customer

Applying Inbound Marketing To Direct Mail Campaigns


CMO / Branding / Story Teller

Ed has extensive marketing experience at senior levels—in premier packaged goods companies, high growth retail and B2B businesses on major brands, licensed products, warehouse clubs and new ventures.  His deep base of industry knowledge, channels and resources for realizing opportunities and solving problems provide quick results for most clients.

Killing A Brand: Are You Putting Water In Your Whiskey?